Lamar
A titan in U.S. and Canadian outdoor advertising, Lamar helps businesses grow through outdoor advertising solutions.
product
messaging
branding
web
illustration
What we did in a nutshell.
Lamar, engaged us to redesign and enhance their core brand which spans across billboards, logo signs, and transit displays. Our goal was to modernize their visual identity while ensuring consistency and adaptability across various advertising formats.
We revamped Lamar's brand with a redesign, new merchandise, fun illustrations, badges, and website refresh to ensure a consistent and engaging presence across all platforms.
We created custom illustration characters to boost the friendliness of Lamar's brand. After all, who can resist a playful billboard character with a coin sidekick?
“It’s good to see you!”
A range of branded merchandise with down-to-earth messages which reinforces Lamar’s welcoming image and ensures a cohesive look across all touchpoints.
We collaborated with Lamar to enhance their vendor booth design for upcoming events and develop innovative billboard concepts.
The website experience unifies the entire brand, allowing customers to easily browse and reserve billboards and signage in their area.
Search over 360,000 displays.