Wealth management that gives you peace

ZenTrust is a wealth management firm with the client and their needs in mind first and foremost. ZenTrust approached us with the desire to rebrand, and we were more than happy to help.

  • Branding
  • Strategy
  • Web

The ground work

Building a successful brand required careful consideration of the message and voice of ZenTrust. We started with two key points: brand archetypes and the target audience. Once a general brand was developed, we moved on to concepting.

Pencil to paper

A logo mark should always be a reflection of the client. We sketched, scribbled, drafted, and drew many ideas for a logo mark to let ZenTrust find their voice, rather than telling them who they are.

Pencil to paper

A logo mark should always be a reflection of the client. We sketched, scribbled, drafted, and drew many ideas for a logo mark to let ZenTrust find their voice, rather than telling them who they are.

Carefully crafted.

The mark is built using a 31.5ยบ angled grid system. Each of the 3 main elements are symmetrical from each other, forming a harmonious balance.

Online Trust.

Color palette

These are the primary and secondary RGB colors and gradients that make up the ZenTrust brand.