ZenTrust is a wealth management firm with the client and their needs in mind first and foremost. ZenTrust approached us with the desire to rebrand, and we were more than happy to help.
The ground work
Building a successful brand required careful consideration of the message and voice of ZenTrust. We started with two key points: brand archetypes and the target audience. Once a general brand was developed, we moved on to concepting.
Pencil to paper
A logo mark should always be a reflection of the client. We sketched, scribbled, drafted, and drew many ideas for a logo mark to let ZenTrust find their voice, rather than telling them who they are.
Pencil to paper
A logo mark should always be a reflection of the client. We sketched, scribbled, drafted, and drew many ideas for a logo mark to let ZenTrust find their voice, rather than telling them who they are.
Carefully crafted.
The mark is built using a 31.5ยบ angled grid system. Each of the 3 main elements are symmetrical from each other, forming a harmonious balance.
Online Trust.
Color palette
These are the primary and secondary RGB colors and gradients that make up the ZenTrust brand.
