Sweet is a social marketplace with a fresh take on the platform. We love doing work with forward-thinkers, and we’re excited to take on the project. From branding to development, we were there for Sweet wherever they needed us.
The project began with a brand refresh. Simplifying the logo, and making it pop was the first step in this process.
Little guy exploration
Failing to prepare is preparing to fail. This is why an intuitive experience is vital. We built the wireframes and concepts for the website experience, and the interactions on each page.
From sketch to motion
Creating illustrations was a part of this project. This time around we got to take it a step further by bringing the illustration to life!
Fonts and things
Typography is another major player in the branding. Here are a few of the sample sizes and weights of the typography used.
Baked to perfection
Out of the oven, and into the fan’s hands – Sweet.io was a scrumptious morsel to bake and they even came back for seconds.