Kizen gives sales, marketing, and service teams of any size an edge by connecting all your data. We helped advance Kizen a step closer to becoming the best CRM ever.
“Unfold is an incredible team of true artists that create designs and experiences that people love and that drive marketing results. To me, Unfold is one of the top design agencies around today.”
CEO of Design at Kizen
Consistency in design is important for a good user experience. In order to
keep the design consistent, we began the task of building out a design system.
From selecting the right CTA colors, to responsive views; We designed the every single element with efficiency in mind. All elements were strategically placed so all users could use the tool most effectively.
Once we finalized the backend of the user experience and visuals, we set forth to redesigning the marketing site and applying the improved product UI/UX throughout, while keeping the current user base and competitors in mind.
A more efficient landing
Taking advantage of negative space paired with the beautiful new interface, we’re allowing the product to speak for itself. Showing simplicity and innovation in all aspects from usability to pricing.
Visuals that turn heads
First impressions will not be the last impressions. These graphics are carefully crafted to dramatically enhance the appeal of Kizen and convey a deep level of trust and admiration at first glance.
Structuring the components
Let’s not overlook the importance of giving users a proper experience all the way through. We focused heavily on how all these elements come together and form components that generously guide the user down the pipeline.
Kizen’s innovative, smart artificial intelligence software is pretty revolutionary, however it lacked personality. We set out to visualize Zoe™ as a character and as a stand alone symbol that users will relate to.