Indigo Sleep

The Ultimate Mattress For Health & Wellness

Indigo Sleep provides a mattress that has been engineered and proven to be chemical free, modular and timeless. They approached us for a complete brand vision and guideline.

  • Branding
  • Iconography
  • Marketing
  • Motion
indigo fullwidth bg

Deep Meaning

To give the brand transparency and an openness vibe, we created a friendly smiling persona by extending the letter “g” in a loop and adding in a half circle element which resembles the smile.

indigo logo mark construction

Sinking into it

After collecting all the necessary data and hashing out all the research, we set out to find the best solution for Indigo Sleep. We went through numerous sketches and vector concepts until finally that “Ah ha!” moment hit.

Sinking into it

After collecting all the necessary data and hashing out all the research, we set out to find the best solution for Indigo Sleep. We went through numerous sketches and vector concepts until finally that “Ah ha!” moment hit.

indigo bg dog and mattress

Brand mission

A world-class brand that customers can trust. We want a brand that represents transparency and openness.

Archetypes

Caregiver | Creator

indigo brand attributes
indigo color palette

Do good

A slogan that was carried through from their previous messaging was “Do Good”. Proudly, we were able to preserve the messaging in an abbreviated form of the Indigo Sleep’s new character.

Dreams in color

What is the color of complete comfort and relaxation? We’ve extended our reach into a realm of the unknown, carefully acquiring the top hues of a goodnight’s sleep mixed with the relief of sinking into bed after a long day of troubles.

indigo logo mark stack color variations
indigo brand traits

Sleeping in

A mattress is a home’s home. The heart and center of where your body’s wellness and soul reenergizes. No words exist that can portray the feeling but if we were to try; happy, joy, laugh and authentic.

indigo mockups